The Modern
Agency for
Media
Optimization.

Denali / Est. 2026

Strategy, planning, creative, and optimization across CTV, programmatic, search, and social — powered by an AI-native operating model.

01Introduction

Denali is a modern agency built for CMOs who need faster answers, sharper execution, and better outcomes across today's most important media channels.

We bring together strategy, planning, creative, and optimization across CTV, programmatic, search, and social — powered by an AI-native operating model that removes the overhead and bloat of traditional agencies. With agentic workflows at the center of how we work, Denali helps brands move faster, generate more ideas, analyze performance more quickly, and continuously improve media outcomes.

02AI-Native by Design

Built for a new era of marketing.

AI is not layered onto our process. It is built into the way we work — from strategy and planning to creative development, media execution, analysis, and optimization.

That means faster cycle times, more strategic ideation, quicker analysis, and more diverse creative exploration across channels like CTV, programmatic, search, and social.

For CMOs, the result is a more agile agency partner: one that can move at the speed of the market without the complexity of a traditional agency model.

03Capabilities

Four disciplines, one connected operating model.

i

Strategy

Media strategy built for speed, clarity, and performance.

Denali helps CMOs define where to play, how to win, and how to connect media investment to business outcomes. Our AI-native approach allows us to evaluate more inputs, surface sharper insights, and build strategies that are designed to adapt across channels.

ii

Planning

Smarter media planning without traditional agency bloat.

From CTV and programmatic to search and social, Denali develops channel plans that are efficient, responsive, and built around performance. Our technology-powered workflows help teams move faster from brief to plan, with clearer decisions and more actionable recommendations.

iii

Creative

Built for more possibilities, more relevance, better performance.

Denali brings creative development closer to media strategy. Our process allows for more ideation, faster iteration, and a broader range of creative expressions across audiences, formats, and channels — helping brands show up with work that is more contextual, more diverse, and more effective.

iv

Optimization

Continuous improvement across the media ecosystem.

Denali helps brands analyze performance, identify opportunities, and optimize investment across CTV, programmatic, search, and social. Because our workflows connect strategy, media, creative, and analysis, optimization becomes an ongoing operating rhythm — not a post-campaign exercise.

04Channel Expertise

Built across the channels that drive growth.

Denali works across the modern media ecosystem. But we do not treat channels as silos. Our model connects planning, creative, execution, and optimization so CMOs can make better decisions across the full media mix.

CTV01
Programmatic02
Search03
Social04
05Founders

Founded by industry executives from both media and creative, Denali combines deep category expertise with a modern, AI-native operating model.

We understand the complexity CMOs face because we have led the work from inside the industry. But Denali was not built to recreate the traditional agency model. It was built to improve it — with technology at the center, fewer layers, faster workflows, and a sharper focus on outcomes.